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We advance the concept of deconstructed identity to explain how online workers' identities are being reshaped, diminished and controlled by digital labor platforms. We focus on online freelance workers and contribute to contemporary conceptualizations regarding worker's self-presentation. The empirical basis for our analysis and theorizing build from two rounds of a longitudinal panel study of online freelance workers and their interactions with online labor platforms. Findings illuminate how online freelancer's identity presentation is constrained by the structuring of their profile, the ratings and client feedback, the algorithms used by the digital platform, and platform's terms of use. Data demonstrate that workers' profiles are focused on skills, reflecting the realities of competing for work in under-regulated labor markets. Study participants report the centrality of client and platform ratings of their work, and the need to manage client feedback and ratings as a core part of their online identity presentation. These findings suggest that, far from a subjective and personal story, a freelancer's identity on a digital labor platform is better understood as a standardized depiction of skills, ratings, and metrics controlled by platform algorithms. Coupled with use policies and evolving platform designs, this platform control creates what seems to be a form of indentured servitude. We further note online freelancers both recognize this control and resist their deconstructed identity. 

We report findings from an ongoing panel study of 68 U.S.-based online freelancers, focusing here on their experiences both pre- and in-pandemic. We see online freelancing as providing a window into one future of work: collaborative knowledge work that is paid by the project and mediated by a digital labor platform. The study’s purposive sampling provides for both empirical and conceptual insights into the occupational differences and career plans of freelance workers. The timing of the 2020 data collection provides insight into household changes as a result of the COVID-19 pandemic. Findings make clear these workers are facing diminished work flexibility and increased earning uncertainty. And, data show women are more likely than men to reduce working hours to help absorb the increased share of caregiving and other domestic responsibilities. This raises questions of online freelancing as a viable career path or sustainable source of work.